GAMING RECIPE FOR SUCCESS

August 11, 2020 | INK Games




Community is one of those words that gets thrown around a lot, but has a slightly different meaning depending on the context.

When it comes to gaming, community is a multi-faceted part of any title, playing a role in everything from teaser trailers to post-release reviews.

From a business perspective, community is about engagement, and the advantages of direct feedback from the user base.

From a gamer’s perspective, it's a chance to find new friends, learn more about the game, and have their voice heard by the developers.

For indie or crowd-sourced games, it’s the very lifeline that their project needs to grow and take shape.

Across the industry, community has become a vital puzzle-piece in creating a lasting game. But beyond that, it’s become a personalized, direct way to connect to an avid audience that values fun above all else.


Of course, there’s no shortage of disgruntled players (as is obvious from just about any comment section), so in this article, we’ll be taking a closer look at some of the amazing ways that community has influenced video games.



TRIAL BY FIRE



Listening to players’ feedback and adjusting accordingly will make a better game.

Online forums, blogs, and videos are an invaluable resource for developers. It’s in these conversations between players that they can get true insights into their product, and make informed decisions on how to move forward.

As the global gaming community grows, innovations focused on the player and their connection with the developers/platform, not just the game, will become more important than ever.

To see how INK Games is innovating by connecting the community to our platform, click here. The future of gaming belongs to the players.


https://blog.vanillaforums.com/gaming-how-online-communities-help-developers-build-better-games



CONSUMER COLLABORATION


In a perfect example of community engagement, Digital Extremes, the makers of Warframe, allowed members of their community to take the reins and vote on the art and design of their newest in-game character.

Now, this sort of thing usually goes downhill pretty fast on the internet. For those of you who don’t remember Boaty McBoatface, here’s a refresher.

But not this time, internet.

Players came together to create an original concept that fit perfectly within the world and lore of Warframe. After a little moderation from Digital extremes, a brand new character was born, crafted from thousands of comments, votes, and drawings.

It’s an intriguing story that includes some players even being offered jobs at the company because of the quality of their work. Check out the full story below:


https://www.pcgamer.com/warframes-developers-let-its-community-design-its-next-warframe-and-they-created-a-frankenstein-monster/


COMMUNITY-BASED GAMES MAKE MORE MONEY

Multiplayer games are almost all community-based by default, and are generally more profitable than single-player games.

Why is that? Because multiplayer games have immense replay-ability.

After beating a single-player title, few continue playing it. You can only save the world so many times before it gets a little repetitive.

Multiplayer games aren’t dependent on narrative and new content. By creating an engine that allows players to compete in different scenarios with various tactics and rules, they make a closed-loop that can feel like a sport.

Which is an intentional strategy. If a multiplayer game does get picked up for esports, the amount of revenue it receives goes through the roof, making it a common goal for many franchises.

With higher profit margins and less development time than their single-player counterparts, multiplayer games will continue to dominate the market for the foreseeable future.


https://www.forbes.com/sites/forbestechcouncil/2019/05/15/how-community-based-video-games-came-to-dominate-the-market/#574a94d82a1f


WHAT’S NEXT?

Community will only become a more integral part of the gaming industry.
As more studios embrace the concept, and see players respond positively (and pay more) because of it, we’re excited to see even more innovation between players and devs in the near future.

-The INK Games Team

*INK Games does not own these products, and is not affiliated or partnered with the manufacturers.


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